How the "Jessica" Meth.org PSA shows the harmful effects of drugs
The harmful effects of drugs are shown in the Meth public service announcement
Jessica by Meth.org. This is seen in the contrasting bright and dark lighting used throughout the advertisement. Dark lighting is used to reflect the darkness encompassing Jessica and her mind. Throughout the advertisement, we see Jessica go down a rabbit hole of darkness and pain, and that darkness is shown in the lighting. It shows her madness and pain, especially during the rape scene. But the bright lights show a more light or "innocent" part of Jessica, which is seen more at the start of the advertisement. The director did this to further give the audience the idea that Meth is something that negatively impacts people and their lives. Jessica was someone was consumed by drugs and those drugs dragged her to a dark place. The once bright lighting was slowly darkened, as was Jessica's mind. This aspect is also demonstrated in the last scene of
Unforgiven when everyone is dead due to violence. Violence negatively impacted the lives of so many and brought darkness to so many lives, just as Meth eventually brought death to Jessica's.